Yeah!! I'm trying to do it again!! Feeling sick and cold, but I'll try my best. Started slightly late (my live blogging), but i'll try to catch up. Here's half the crowd in room 4.3 now... Good news to start off is the organisers have combined Melvin's and Walter's session in the same room. So now we do not have any risk of getting unfriend from either of them! ha! If you're not here, come follow me on Podcamp Singapore...

Yeah!! I’m trying to do it again!! Feeling sick and cold, but I’ll try my best. Started slightly late (my live blogging), but i’ll try to catch up. Here’s half the crowd in room 4.3 now…

Good news to start off is the organisers have combined Melvin’s and Walter’s session in the same room. So now we do not have any risk of getting unfriend from either of them! ha!

If you’re not here, come follow me on Podcamp Singapore…

Melvin’s sharing on Social Media now with the crowd. On screen… “@melvinyuan: Time to move on to what’s most important in Social Media.” He shared that useless stuff will die away and useful stuff will grow. In 2009, there’ll probably be a rise of collaboration even between agencies. To see social media growing, we need to see more sharing and collaboration. So don’t fight. Let’s make it work together!

Good about Social Media – empowerment, collaboration that enable learning opportunities (Social Media Breakfast | Singapore and Podcamp Singapore) and many friendship built. Not so good – lost of privacy, death threats (in the states) and much more evil and “boh liao” stuff. One big boh liao stuff is the much time spent on Plurk! Melvin is there so that he can keep his karma!

Melvin shared the effect of the stolen Obama sign. Will put up more on this when i find the links! Here’s the link to the news.

There’s more to social media than we now realise. So what can we do to make a difference in our world in 2009? With that he ends his session.


Next up, Walter will be sharing Old Stories. New Media. He’ll be sharing the experiences and growth behind And he just asked us to visit the museum after Podcamp Singapore.

Out of the many social media tools, facebook is the one with lowest barrier of entry. Could this be the killer in the world of social media?

Users and visitors are turning their information to other sources that’s not by the company. As they think the details and information might not be all that true. That’s why blogging should be used too. and that’s why NHB started – a way of crowdsourcing. is not just by NHB alone, they’ve also a pool of friends, FOYers, helping in the the running and planning. Coleman, a presenter for later session, is part of the family too. is running on Expression Engine.

There are many challenges for a heritage organisation in the new media society due to the niche content. Such as the growth of the membership and social saturation. Walter shared how they tie-up with other sites and blogs and the use of mybloglog to help drive traffic to Many traffic to comes from search too. Mainstream media is still needed to help spread the words. Word of mouth is very important too. In fact, Walter shared that some of the advertisements they’ve tried, were not as effective.

The future of will be more a social media platform, with the use of not just their own platforms, but make use of flickr and youtube too. They will also be looking into any collaborations with other social media communities, such as and SMB|SG. Their aim is to keep contemporary, comfortable, compelling and connected.

Updated: You can now find Walter’s slide presentation here.

Now time for tea break. Breaking out to 2 rooms later.


I’ll be staying in room 4.3 for Charles Pownall, from Burson Marstellar, on Online Influencers. So I think we are going to be hearing things about us. *hee* Settling down now and its going to start…

Charles started off asking what we think the effect of having Obama on the cover of The Economists magazine. And on screen, Obama on Times.

With so many types of influences out there, with the really influencers one are those who are real, in the real world. And according to a survey by Nielsen, recommendations from consumers get the highest percentage of trust. With 78% of the people who responded choosing word of mouth over newspaper and advertisements.

Charles sharing on the 1% rule, where creators is the smallest in the world. Where 90% are spectators (readers, watchers, listeners and social networks) and 9% are commentators where they’re somehow being engaged. Today he’ll be focusing on the 9% of commentators.

He’s talking on e-fluentials and the numbers from survey results…

Sorry to stop right here, but I’ll be heading over to the next room to check out what the Tech65 guys are doing now…


Now I’m over at room 4.4 where Tech65 is sharing why content is king. Sharing by Renhao and Daniel. Tech65 hopes to share in details their first hand experiences with their listeners. And make people less afraid of technology.

A big challenge for the crew now is to see how they can reach out to the senior citizens too, where many of them now have more time. As the crew are more familiar with the younger generations who are also familiar with the technology, hence the barrier they’ve to break now is how to reach out to those who’re not.

The session is now much into the open where Walter, Coleman and Melvin are sharing their thoughts on podcasting and what could be the reasons why its still not receiving as much attention here in Singapore yet. Much more dynamic than the session happening next room for sure.

With just 9 days to go before Daniel’s ORD day! And he’s sure going to be spending more and more time producing more and better podcasts and vodcasts for 65bits too.

Walter brought up the question much talked about at yesterday’s DMfest – how tech65 going to continue sustaining? Will they be looking to making money from it. Daniel’s take is that the only earning they get so far is the passion and drive. Making money is still not in their agendas yet. They’re now happy with the “social currency” they’re earning now. The opportunities to meet the people here today and the chances to share at events. We all hope Tech65 will grow and gain more audiences locally and internationally too. All the best guys!!

Are Singaporean generally shy? Could this be one of the reasons why podcasting (and social media) is still not picking up? Keep this question in mind and let’s see how we can improve on it.


Session before lunch is by Brain Koh from Ogilvy PR in room 4.4. He’ll be talking about Your life on the line. Online reputation: A closer look at what into engagement with bloggers.

Waiting for session to start… setting up now… 12.20pm and we’re ready to go…

i’m no an expert, but am part of the community

Sharing on when and how he got started with his life online… from 16yrs old with a dial-up connection till now. His mantra – everything is harmless. And with good reputation you’ll get good pagerank too! Try searching ‘Brian koh’ on google!

Brain’s thoughts on blogger payola, which got sparked off by Daryl’s post. Quoting from DK’s post “Money can’t buy a good review. Bloggers have their reputation to protect too.” Today he’ll be sharing on the reputation that we, bloggers, are here to protect.

Three things to note…
Reputation begets authority, and translates to influence. Reputation comes from having a standard, a set of ethics sets you apart from the person next to you and how do we reward bloggers? Agencies have their own good practices and code of ethics on how they’ll engage and reward bloggers.

How many people are believing or even reading advertorials these days? Blogging is not just about paying to get things out to the readers, its also about the reputations and ethic of bloggers too. If there’s no money going to be paid, than so how are we, bloggers, going to feed ourselves? Or is blogging just not going to become a full-time career for any of us?

Corporations should learn that bloggers are not just a number, we are real people in real life too.

Are bloggers cheaper if we attend press or bloggers events and blog about it?

Money is seen as bribery in government… and while at that point, the system just decides to switch off itself! No screen, no slides and air-con is off too.

Filling up the gap, Melvin jumps in saying ethics are ethics and there isn’t a need for bloggers ethics. Bloggers are people and humans have our own sets of ethics already. But… people who has no ethic makes the most money! How? So it is now ethics vs money??

Point to note… people in advertising works differently as PR people. Victor from HPB mentioned that a proposal received from someone under the same umbrella is giving totally opposite take on social media. Giving things that’s advised not to do in social media. PR is about trusting relationship and its being true to their core ethics. In my words, being more human and believing in relationships.

Say no to backstabbing and say no to wearing a masks when engaging bloggers (humans).

Brian feels that reading personal blogs is like watching reality tv! Pretty true isn’t it? People generally are “kay pohs” and wants to find out things that’s mundane and personal.

Friends and relationship formed over the year or so, and the belonging in the community is what that’s driving many of us.

Time for lunch! Be back in an hour with part 2…

Something happened while I’m logging off for part 1… will share that in a separate posts another time. Its on the reasons why there’s more positive than negative posts on bloggers posts covering events and products etc. More on that another time ya. Hungry!!


Back from lunch… In room 4.3… waiting for all to settle before Coleman starts his session on Blogging, Podcasting or Youtube? Choosing the right medium

Look at his stylo way of displaying his slides!

Moving on… and saying that the title is a little misleading! How this session is going to happen is a “virtual meeting” on a “virtual wiki” which is hmm… offline.

Explaining the definitions of instructivism and constructivism. Interesting example he used. Didn’t know he’s so animated too!! The other side of Coleman I see today!

Brian is also updating this session on his plurk here. He’s typing much faster than me. So do check his plurk out too. :P

Writing on the whiteboard now… starting his virtual wiki!! We’re now like in a real classroom attending Mr Coleman’s class…

On the board…
Blogging (Text)
– easiest to start. lowest entry of barrier among the 3 mediums.
– subjective to user’s experience
– non-linear progression
– able to scan through content and searchable
– cheapest
– search engines
– needs time to digest

Podcasting (Audio)
– language learning such as phonetics
– can be linear and non-linear too
– not as easy as blogging
– often faded into the background

Youtube/ Vodcasting (Video)
– complex objects (e.g. product reviews that has many functions to show, movements and expressions)
– video production is now made easy too with advancement of technology. just shoot on your camera and upload to youtube directly.
– user’s experience is more dictate and less subjective.
– linear progression
– requires more engagement
– more control of experience
– impact more on the emotions of viewers

Other points to note
– Audience Preference
– Producer’s strength
– The kind of message to push out will affect the type of medium too

Sidetracking… this cheesecake is yummilicious!!!

Also live blogging this session is Derrick Kwa. Get more of the discussion happening in this session there. He’s using a cool live blogging tool Cover It Live.

Virtual meeting ended at 3.08pm.


Next up in the same room, Joshua Nair shares on 3-D Internet, the future of social media. And in the next room, Amelia Wong will be sharing something too… unsure of the topic though.

Decided to stay here as Derrick has moved on to the next room. So follow what’s happening there on his live blogging.

Here Joshua might be a little technical… so I’ll try my best to stay with him as much as I can.

On 3-D gaming now, showing a video on youtube on WWC.

Back to continuing on Coleman’s virtual wiki… with one more column…

3D as a medium
– immersive experience

Showing another video, now on an introduction to Second Life…

Second Life is not a game. And it has a fully convertible currency, credit cards and bank, made possible by a local company First Meta.

So where is 3-D now? We’re in the real environment but still very much in a virtual world. More and more virtual worlds with virtual boutiques entering the market. And the dream is Metaverse.

There’s now open virtual environments that’s plug-in based environment. E.g. Paradise Paintball in facebook and Vastpark and Pelican Crossing.

One of the most common problems in 3-D world is the navigation. There’s no one fixed keys or actions to use for navigation and thus takes longer time to get used to. Which is so true for me! I tried Second Life for less than 10 minutes and I never went back again.

Now showing more examples of virtual world from Korea, Germany, Singapore and China. There’s one in China owned by the government! And they’re trying to link the real world to the virtual world, i.e. linking their currencies. Lots of resources needed, but they’re doing it.

Pit-falls of 3-D world is that its a game-based technology, it’s hard to see it used for serious stuff. At this point, there’s no common language yet. And this technology will take awhile to stablize. Not everyone is involved in the virtual world and Second Life takes only 20% of the population. Even Cyworld has “only” 99% of the Korean population with still the 1% who “can’t” or “won’t” take part. The question now is why would anyone wants to get into second life when they already have a fulfilling and exciting real (first) life. But if the services or virtual world already has some form of relationship or needs by the real world, than perhaps, things might work out.

Using Samsung Labs as an example for mobile 3-D internet.

Pretty cool ya? That’s the blend of virtual and the real world. Aka the Mixed Reality.

The session is ending off with time for audience to share and talk…

Ending off…

Today we tell and show each other our experiences.
Tomorrow we let our friends re-live our experiences.

Thank you all for following me at Podcamp Singapore at SMU. Hope you’ve had a fulfilling journey too.

Great session by all the speakers and great effort by the team! Congrats in the successful Podcamp! Looking forward to Podcamp v3.0!


Follow podcamp singapore on twitter.
Summary of sessions can also be found on Kelvin’s blog starting from here.

Thought some of you might want to know, all photos above are taken the posted almost live. Thanks to cameraphones and mobile broadband on my sim card. :P

Click here to view photos taken with Samsung Innov8