1. Chi-Loong
    December 10, 2008 @ 12:25 pm

    The PR company helping to increase LG’s blogging outreach in Singapore (by running the contest) is Burston Marstella.

    If there are stats to justify the blog outreach their client, it would probably be them collating it. A datamining query through the Net can pull out the results required.

    These would in turn have to be matched with their sales data, so the only likely candidate who will know how well this campaign impacted sales is the LG marketing folks.

    Chi-Loong’s last blog post..Death of (yet another) newspaper

  2. claudia
    December 11, 2008 @ 2:59 am

    Thanks for sharing! Not sure if the folks are willing to share these figures out. But it sure will make a good case study. :)

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