Often I’ll receive emails or calls from friends from agencies asking if I know of anyone (bloggers) who would be interested in their client’s product or service. Perhaps they ask everyone they know for referrals, like how financial planner does the referral system where you give 3 to 5 new leads for them. And often, those names you give them are people whom you have on your blacklist. YES?
But for social media blogger engagement, I can’t do that. As a community member and one whom has a reputation to uphold, I cannot just pop a few names out and refer them. When I do ever make referrers, I give
quality ones with certain standards and who are interested in the subject matter. If you have a relationship with me, often I would be more than willing to help. But if we hardly communicate and the only time I see your name is in my inbox with a BCC press release or media invitation, sorry, can’t help you.
Reason is simple. You’re not listening and participating enough.
There have been many talks and posts on how important relationship and contacts is in the game of social media. Well, at least in context of an event invitation or a possible test drive of products. And there are plenty of ways you can start building that relationship. Or at least, be seen elsewhere other than just their inbox.
Some of the things you can do to start the relationship (and build it):
- Add them in facebook
And keep in touch regularly or comment on their posts/updates.
- Follow them in twitter or plurk
And participate in discussion or drop a hello once awhile. These are great listening tools too!
- Read their blogs and start commenting
Hello! You’re engaging bloggers right? They blog right? They blog because they want people to read and participate in discussions/ commenting right? So… are you giving them what they want before you asking them to give you what you want?
- Be part of the communities
There are so many social events and gatherings! Join in! Introduce yourself and be seen. If you are not willing to commit some extra hours outside of the official hours, than perhaps you’re not ready. And did I mention that some potential clients are there to observe too? So where are you???
If all the above is beyond what your time and energy permits, than perhaps a system can be put in place to help you. Would you like one which can help you filter out the quality content providers that fits your target audience and list of criteria? How about one that will display very nice profile view of where the person is active in, his highlighted (or best) entries, his authority and influence level? Wouldn’t that be nice? But still, its only a system. The relationship building part still has to be injected somewhere in the process. Are you prepared to do that?
If you’re ready or think that you’ll be in months to come, perhaps you can be looking forward to a system like this, let me help keep you posted. You can sign-up for updates and news here. I believe this system will come in very helpful.