Citibank has recently released their iPhone App and here I’m going to give my personal take on what’s hot and what’s not.

What’s Hot! =)

Bookmarking of Promotions and Privileges

I’m quite a KS customer when come to milking the most out of my credit cards. When paying for bill at restaurant, I’ll ask if there are any discounts for credit cards. Then I’ll whip out that to enjoy the perks. Even if its just 5%!

Thanks to the wonderful iPhone and all the apps banks are creating to inform their customers, I can now plan my day out with as much “credit card milking” as possible.

Search via SMRT Station

This is useful when I’m going out with friends since most of us don’t drive. Deciding where to go for meal can be tricky. Now we can find good deal nearby before we decide where to meet.

For those who gets lost like 99.9% of the time, there’s map to help you locate the place too.

What’s Not! =(

• Mobile Treats- This is a great feature! But I hope there are more treats at anyone time!
• Lacks information – Accessing citibank.com.sg on my iPhone or iPad leads me to the mobile site. Would like to have access or a link to view the main website too.

WAIT!

“Why no mention of banking features? Are they hot or not?”

Firstly, I don’t have a saving account with Citibank so I don’t use their banking features. Secondly, it does what most banking app does, checks balance, pay bills and transfer money. Oh! And it let’s you check the latest FX rates too.

PLUG alert! Today’s the LAST day to submit your photos to win a trip to anywhere in the world! Don’t miss the chance!

Disclaimer: 24seven is the appointed agency for Citibank social media campaigns. All reviews, thoughts and comments written in this post are personal and do not represent the positions, strategies or opinions of 24seven, or my clients.