Martell VSOP The ultimate start-up space 2011 is onto their 2nd phase today, with 10 final business ideas being shortlisted. As part of their challenge, they all need your support by pledging to help fund their business should they win.

These 10 teams now receive mentorship from renowned local entrepreneurs Mr. Jimmy Fong and Mr. Low Cheong Kee, as well as undergo a one-week intensive business training course provided by INSEAD. The ultimate winner of this year’s competition will walk away with a 1,400 square foot storefront at Boon Tat Street, an area rich with heritage, rent-free for a period of one year, and a start-up cash prize of S$20,000, fully sponsored by Martell V.S.O.P. How cool is that? I’d wanted to submit my business idea too but alas my own start-up and the happenings in life just didn’t give me the time to get down to submitting my idea!

From 16 June to 15 July 2011, Singaporeans can vote for their favourite business idea through crowdfunding via Martell V.S.O.P ‘The Ultimate Start-up Space’ at Each member of the public may pledge funds to more than one business idea, but limited to only once for each idea. Only pledges made to the winning idea will be processed.