At Echelon 2013! Where else? It’s been FOUR years since I ended my first e27 event, the E27 Unconference. This lean team has grown so much since they started in 2006. They deliver tech startup news, trends and personalities relevant to startup communities in Asia at And they are the one that organizes the much-celebrated Echelon conference. Which I am attending!

Get 10% off individual tickets with promo code ClaudiaSG!

Two days of great sharings from the greatest minds! Just thinking about attending such an event again (after years of “hiatus”) makes me super hyped up! Here are some of the highlights I’m looking forward to:

Keynote: Building products that solve problems

by Sahil Lavingia – Founder, Gumroad

  • How to get users to actually sign up for your service.
  • Lessons learned from designing at Pinterest and Gumroad.
  • Why good product design is the best for growth of hacking.
  • How to give your products a point of view, a voice, human elements etc. that lead to engaged users and success.

Platform Thinking: Business Model Design for Internet Businesses

by Sangeet Paul Choudary – Founder & Researcher, Platform Thinking

Internet businesses are fundamentally different from offline businesses, and have led to the creation of entirely new business models that never existed in the past. What makes internet businesses so different and how can one leverage this while building an internet business?

Building an internet business is not just about building technology; it’s about building technology that enables users to interact and create value for each other. How do you build technology that powers your business model? How do you create incentives for users to participate? How do you leverage data to solve users’ pain points?

This talk explores the design of internet business models. It boils them down to four fundamental questions that every internet business needs to ask itself. It also presents a methodical framework to move from an idea to a business, while focusing on what’s most important for your startup.

The agenda for the two day conference is still being updated, so if you would like to find out more of this event, please check out