[box type=”warning”]


The Do Not Call Registry is currently undergoing trial testing for consumer registration. All actions performed will be recorded as trial testing. Actual registration will be available from 2nd December 2013 onwards.[/box]

Link to the trial registration for DNC registry (Personal Data Protection) is going around online and many are happy it is finally here and I strongly welcome this! Don’t we all just hate the SMS spams and unsolicited calls? But by registering with DNC registry does not mean all these spams will stop automatically! The system is not so smart that it will filter (like Gmail) or block these SMS/ calls from reaching you. So we might still receive these spams from those who do not follow the rules.

If you read the FAQ for consumers, No. 19
[box type=”1″]What can I do if I receive unsolicited telemarketing messages from organisations before the implementation of the DNC Registry on 2 January 2014?

You may wish to directly contact organisations that send you telemarketing messages and ask them to stop doing so.

If you continue to receive telemarketing messages after your request, you may choose to write to the PDPC If there is sufficient information, with your consent to disclose details of your feedback (including your name and contact information), we may contact the relevant organisation on your behalf and remind them of the PDPA obligations that will come into force in 2014.

Please note that the PDPC would not be able to undertake any investigation or enforcement before 2 January 2014.[/box]

And on the Consumer Information page…

[box type=”1″]The data protection provisions will come into effect on 2 July 2014 and the DNC Registry provisions will come into effect on 2 January 2014. During the transition period, the PDPC will undertake public education and outreach efforts to ensure that both the organisations and public are ready when the PDPA comes into effect.

The PDPC will provide more information in due course on the enforcement regime and how a complaint may be filed.[/box]

Ah Ha!

We will still have to do the work of stopping these spams on our own! And we all know how long it usually take for a complain/feedback to be resolved in formal settings. And imagine the number of these cases which will be overflowing in the DNC office come July 2014!

I was super excited (initially) when DNC was announced, but now looking at it, this is going to still take a while to stop all spams completely. What’s going to happen to those who do not follow the rule is still unknown? (Anyone got link to more details on this?) Organisations who do not follow the rule and if complain is filed against them, they may be fined up to $1mil and destroy the data collected? At least that’s what I understand from the Personal Data Protection Act document. Read more about it here.

From looks of it, though its known as a Personal Data Protection, the Organisations are the ones that are affected more than the consumers. They will now need to pay for their list to be checked every month before they send any bulk SMSes out. From personal experience, this is going to increase the cost to the organisation or their client when blasting promotional SMSes for upcoming sale, events or what not. And will this cost end up being factor into what the consumers will be paying in the end for their products or services?

Let’s just wait and see how this whole thing will improve the spamming situations on our phones.

Side note… look at the SPAM control act implemented in 2007, but aren’t the email spamming still going on till date? :/