First in Southeast Asia, the Samsung Galaxy S6 and Galaxy S6 edge were unveiled this evening at a showcase celebrating fashion, technology and the best of regional artistes, signaling the start of the Galaxy S6 World Tour 2015.
The Galaxy S6 and Galaxy S6 edge were designed to address the unique needs of fashion-forward consumers. Featuring a timeless design that uses superior glass crafting technology and stringent quality control, the devices come in a range of colours with depth that create a jewel-like feel. Their sleek metal frame and reflective glass finish deliver a new mobile experience and make them the perfect accessories for the most fashionable users.
“The fashion and technology worlds are inextricably intertwined. The innovation created in one industry fosters future growth and ideas in the other, and Samsung is proud to drive innovative collaborations and fashion-forward technology. Coming in an array of jewel-toned colours, the timeless craftsmanship of the Galaxy S6 and Galaxy S6 edge makes these smartphones the must-have devices of the season,” said Mr. Yong Sung Jeon, President and CEO, Samsung Southeast Asia & Oceania.
Celebrating the convergence of the fashion and technology industries through innovative collaborations and fashion forward thinking, Samsung has partnered with renowned designers and leading industry names to bring the spirit of the Galaxy S6 and Galaxy S6 edge to life at the Galaxy S6 World Tour. This initiative is an extension of the brand’s collaboration with Orchard Road Business Association to present the Samsung Fashion Steps Out @ Orchard 2015 – Orchard Road’s anchor event which aims to present six spectacular weeks of fashion fiesta for visitors as it heralds the Spring / Summer fashion season with runway shows, distinctive exhibitions, and exclusive shopping promotions.
Staying true to Samsung’s commitment to deliver the ultimate Galaxy experience, guests were treated to a multi-sensorial fashion show choreographed by Mr. Jeffrey Tay, fashion consultant and stylist to international celebrities. This exclusive fashion show delighted audiences with an immersive and stunning display of the beauty and sophistication of specially designed outfits inspired by the Galaxy S6 and Galaxy S6 edge.
Headlined by Fann Wong, Singapore’s foremost actress and model, the show also featured 20 beautiful talents in chic clothing, reminiscent of the multi-coloured hues of Samsung’s latest flagship smartphones, designed by renowned designers, Max Tan and Joe Chia. The outfits were paired with the latest Galaxy S6 and Galaxy S6 edge – the perfect fashion accessories.
Following the runway show, Max shared the creative process behind his stunning pieces of work. Taking cue from the Galaxy S6 and Galaxy S6 edge, he was inspired by the authentic premium materials, as well as the gorgeous and distinctive colour palette of the smartphones.
To end off the night, Phuong Vy, one of Vietnam’s most popular artistes, delivered an electrifying performance reflecting the vibrancy of the Galaxy S6 World Tour.