This is engagement done right! #‎ChewbaccaMaskLady‬

So I saw this shared on my feed and like the 8 million other Facebook users out there, I laughed.

It was just simple joy. But what happened next totally rocked and this is what I wish brands and companies can look at doing more. This is social media engagement done right lah!

From a Facebook Live video published to share about her awesome buy, she received an even bigger joy from a departmental store.

Can we see more of such coolness happening here in Singapore please?

Featured photo from Kohl’s Facebook Page

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