First Hello Kitty Run in Singapore: Ready! Set! Go!

The world’s most famous feline character, Hello Kitty, will celebrate her 40th birthday on 1st November 2014 with an inaugural Hello Kitty Run Singapore. The only Hello Kitty birthday bash in Southeast Asia will flag off with a one-of-a-kind birthday cake and birthday song sung by 15,000 fans.


Hello Kitty Run Singapore will feature a five kilometre route covering iconic landmarks around the city.  The run is open to participants of all ages and aims to gather Hello Kitty fans and non-Hello Kitty fans to join in a big day out to celebrate Hello Kitty’s 40th mega birthday bash.

Created 40 years ago by Sanrio, the legendary icon, Hello Kitty brings love, happiness and encourage the forging of friendships and sharing across the world. Since her first appearance in 1974, she has flourished into a global phenomenon that is well-liked by both young and old. The fan base is no less in Singapore, with the Hello Kitty craze beginning as early as 2000.

All participants are entitled to an exclusive runner’s t-shirt and a special edition commemorative Hello Kitty plush toy. Registration is now open via their website, and will close as soon as capacity is full.

In addition to the run, there will be a Hello Kitty Village and post-race fringe activities for participants to look forward to.

For more information regarding Hello Kitty Run Singapore, please visit: or our official Facebook page:

Become the light at ILLUMI NATION #illuminationsg

For the first time in Asia, Neon will tame the night in a psychedelic showdown. Immerse yourself into a world awash with colors as you dance the night away with thousands of revellers at ILLUMI NATION – Asia’s first glow-in-the-dark paint party, on Saturday, 11 October 2014, 6pm to 3am at Siloso Beach, Sentosa.

Three of the world’s top DJs will fire up the night with pulsating beats as explosive bursts of glow-in-the-dark paint transform party-goers into one unified canvas of electric neon by the sea.

“Seeking to create unique experiences, Infinitus Productions is thrilled to bring ILLUMI NATION to Singapore’s nightlight and party scene and establish this as a must-go event in Asia.” – Mr. Jeffrey Foo, Managing Director of Infinitus Productions Pte Ltd.

Get yourself ready to party till you drop at Asia’s First Massive Glow-In-The-Dark Paint Party! Ticket sales starts 17 July 2014. Get your credit cards ready cos only 500 tickets are going at a special launch price of S$78!

Ticketing Information

Launch Special (Limited to first 500 tickets) @ S$78.00
Early Bird (Limitied to next 2000 tickets) @ S$88.00
Standard @ S$98
At The Door @ S$118[/box]
*Ticket prices stated above do not include entry fee into Sentosa.
*Admission to the party is only for 18 years and above.
*The organiser reserved the final right to refuse entry.



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Inaugural KM Duathlon debutes in Singapore

The first-ever KM Duathlon in Singapore to be held at the Changi Exhibition Centre will place an exciting new challenge to running and cycling enthusiasts on the 20th of July this year.

The inaugural KM Duathlon consists of running and cycling over two distances – the KM60 Distance and the KM30 Distance. The KM60 distance sees the participant running a familiar 10km, followed by a 40km cycle, and ending with another 10km run. The KM30 Distance category is half of this distance at 5km-20km-5km.

In addition to taking part individually, participants can choose to partner up with a buddy to take turns on the KM60 Distance team relay. The two-person relay allows for teams to strategize, splitting up the course equally into cycling and running between two members respectively, or mixing it up to have one partner complete two consecutive thirds of the race.

So, join us at the inaugural KM Duathlon. Be prepared to be pampered at the race village after your race as we provide a premium on-route and post-race experience to match the challenge. Post-race services include complimentary full-body massages, chilled towels, light bites and cold beer.

Participant’s Entitlements

  • KM Duathlon 2014 exclusive Compressport compression wear worth $160
  • KM Duathlon 2014 exclusive sports visor worth $30 (for KM60 Distance participants only)
  • KM Duathlon 2014 exclusive finisher medal
  • 6 months free digital subscription to Men’s Health Magazine worth $36
  • Complimentary Sports Injury Coverage
    » Accidental Death : S$10,000
    » Permanent Disability : S$10,000
    » Sport Injury Medical Expenses : S$300
    – Excess of $20 per injury
    – Inclusive of Traditional Chinese Medicine up to S$150
    – Include visitation to Acupuncturist, Bonesetter, Chiropractor, Physiotherapist and Chinese Herbalist
    » Eligibility: Participant on the declared event, with age between 18 years and 70 years old at the time of registration
    » Coverage period: Commence at the start of the event
  • Sponsor’s items

Race Categories and Fees

KM60 Distance* (10KM Run // 40KM Bike // 10KM Run)

Category Early Bird (Extended) Normal
Individual $173 $213
KM Relay (2 pax) $330 $418
KM Team Challenge $163 per pax

KM30 Distance* (5KM Run // 20KM Bike // 5KM Run)

Category Early Bird (Extended) Normal
Individual $143 $163


KM Duathlon



More details and FAQs at[/box]