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Posts Tagged ‘social media’

Getting into the talks and walks

January 11, 2010  |  Social Media  |  blogger, Featured, interview, journalists, News, openroom, research, social media, traditional media  |  No Comments

Being in the almost forefront of the digital space here in Singapore, and thanks to the many good friends whom I’d met throughout the journey, I’ve got a few opportunities to share about my thoughts and experiences in the social media community with traditional mainstream media journalists. Usually there will either be an email interview or a phone interview. Sometimes there may be a meetup at a cafe where the interview is conducted. Being who I am, I will share whatever I know openly with those who really are keen to learn and write a well prepared article.

But when the journalist tell me that she’d failed to search the web for information or find blog posts about the topic in discussion, it irritates me. If I can use a single keyword, e.g. the name of an even to find an entire page of blogs posts discussing about it in Google, I don’t see why you can’t. Now that I think about it, I regretted sending links and information over to them. It’s their job to search and investigate, not mine.

Blogging has helped me record my life, happenings and memories in a way that’s openly searched, read and used by anyone that chances upon my blogs. Some of these posts come in very useful for future referencing or if there’s a need to provide a set of comment with regards to that particular event that happened months ago, blog posts surely serve a better memory refresher than trying to squeeze your braincell dry trying to remember what happened or who were there etc. Especially if you keep your posts organised and accompany it with related photos, videos or links, referencing back your past is made easy and possible through blogging.

Every journalists, in the digital space or not, need to get into the talks and walks first, before trying to make sense of something totally new to them and try to draft an article on it based on interviews and hear-say from others. Why not take the plunge and dive into it yourself and experience it? That’s one thing bloggers love. Experiencing things first hand. We would rather spend time attending an event and trying out the product in real life, then just reading off a press release. We take action first and blog later.

Are you picking up social media tools and learning to be human in the digital space already? I hope you do!

On The Business Times (Weekend)

November 12, 2009  |  News, The Woman  |  credentials, Featured, social media, The Business Times, Twitter, Work Related  |  1 Comment

This was from two months back, but decide to post it up still so that I can remind myself about this in years to come. This blog has become part of my memory repository too, in case one day, I forget who I am or needs help in recalling portion of my life when I’m old. And my children and grandchildren can read about me too through this blog. Ha! Ok, back to the article on BT.

Companies reluctant to woo customers with tweet nothings


Larger version


Larger version

Nothing to comment on this right now since it was from two months ago. Progression and growth digitally is too fast too furious. Something two months ago may not be news anymore. Just want to post it up as a record for my own reference. And if you’d missed this, for your reading too.

We are all storytellers…

June 26, 2009  |  Social Media  |  bloggers, Blogs, content, distribution, forums, journalists, newspaper, Ogilvy, openroom, publications, social media, traditional media  |  3 comments

… and which story one decides to read and believe depends on that reader’s preference, choice, taste, understanding of the topic and knowledge.

It was the first social media discussion that got all hot and sweaty (literally) over at Open Room tonight. Only Ogilvy dares to do something that most brands and agencies are afraid of, mixing the traditional media (TM) journalists with the social media (SM) bloggers together in the same room to discuss about Journalism. And may I quote, Journalism as explained in my trusty dictionary in my macbook states that – “the activity or profession of writing for newspapers or magazines or of broadcasting news on radio or television.” Hmm… nope, it didn’t include bloggers nor online digital storytellers. Let’s see what Wikipedia (the community dictionary) explains Journalism…

Journalism is the production of news reports and editorials through media such as newspapers, magazines, radio, television and the Internet. Journalists—be they writers, editors, photographers, broadcast presenters or producers—serve as the main purveyors of information and opinion in contemporary society.

There. The community speaks.

What am I trying to proof here? The way content is consumed depends on the way a person prefers or are aware of. Both the TM and SM know very well about this and they do well serving their own group of audiences. Let’s take the big boy in TM for instance, they’ve got BT for the business minded individuals, New Paper and Wan Bao for the tabloids and sensational news, and they’ve got magazines catered for different types of population. As for ST, guess I’m classifying it under the general category. Just like most of the blogs here in Singapore. No niche, just write whatever they were told to and censor whatever that’s not to be told.

In SM, there are blogs, websites, forums and lots of people we can follow on twitter, facebook, plurk or whichever social networking site you can name. But the smart users who are using these tools read, follow or participate in their selection due to their choice and needs. I won’t follow someone whose tweet nothing but conversation between his/her followers nor will I want to read a blog on a regular basis if that writer simply posts random things that doesn’t matter to me. Smart users know how to filter out the noise and focus on what matters to them. Same goes for TM. No one (with no reason other than its job responsibilities) will read every single publication and every single page in the TM publications.

Yes, I agree with Daryl that habits die hard (for the older generation), but for the young ones, we pick up new things everyday and our habit changes as we grow together with this new channel of information that’s available for free. And these young ones are eventually going to continue to grow and progress and changing their daily habits. Whether or not reading the newspaper daily will eventually become one of their favorite pastime in years to come, no one knows. Perhaps they’ll still read about the news, but from other channels and ways. So the questions now is how are the TM and SM storytellers evolving and embracing this change to match what may come in the future? Its about delivering the right content when the user wants it. Not when you think they want it. Consumer always have their final choice. No one can force them.

Than there’s the thing about credibility and professionalism. TM journalists state that they are the credible sources, but what about the many misquotes, over sensationalizing of topics, featuring article of certain products as there’s sponsorship involved, reporting of things that they see only one side of the picture, and publishing news that are of no need for public concern e.g. death of someone due to suicide. Personally I have got bad experiences with these things. How can I trust 101% that the TM is giving us accurate and credible news? What about the parts that were not published?

If citizenship journalism is encouraged by the TM, than what makes the differences from a blogger reporting about an incident or happening on their own blog or twitter as they’d encountered it and a citizen that posts up to Stomp? Citizens are encouraged to Stomp about happenings so that the big boys can get the traffic from tabloid or gossip hunters to visit their website, increase their pageviews and get advertising dollars from all the flashing irritating banner ads. If they can do that, than why can’t the bloggers?

On a final note, I’ve to say this again – I read what I want to read, if I’m not interested in the war that’s happening out there nor the new jet that some army purchased, I can’t be bothered. When I really need to find them, I search! If google or yahoo (or bing) doesn’t list your content within the first 3 to 4 pages, I’m sorry you didn’t reach me. Eventually I’ll get my source from somewhere else. Whether or not the source is 100% reliable, its all up to the smart reader to decide.

Updates – posts I want to remember

  • POV from Daryl, one of the panelists at Open Room
  • Interesting analogy by Lucian
  • Ian’s thought never fails to make me put on another thinking cap
  • Brian’s shares the building of future media organisation (with reference to Monocle.com)

Thoughts on the first SGtweetup

May 15, 2009  |  Communities, Social Media  |  Communities, sgtweetup, SMBSG, social media, tweet, Tweet! Tuesday, Twitter, websg  |  6 comments

#sgtweetup ended with mixed thoughts from those who were there that night. So what happened? Was it good? Could it have been better? And what’s the difference between #smbsg #websg #sgtweetup and Tweet! Tuesday? Let see my analysis of them all. *takes out magnifying glass*

First lets see what’s a tweetup. In my own words, its a mashed-up for meet-up that happens for people using Twitter. Hence tweetup. Simple right? So when I came to know about the first sgtweetup by @CarlGriffith, my immediate impression was, “Yeah! I’m going to meet more new people!” And that’s what happened. (For me!) I got to catch up with old friends, especially nice seeing @emoh whom I knew back in my days at Made With Love, and I met lots of new ones too! *waves!!* I regretted not getting to meet everyone there. There will be a next one I’m sure! In fact @inrsoul has already started the next tweetup with beer and tapas on 21 May! (Sorry guys, can’t make it for this one. Heading to BKK the next day.)

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Finally Someone Got It!

April 1, 2009  |  Social Media  |  blogger, Blogger Event, canon, Ogilvy, social media  |  9 comments

Few months ago, I was suggesting to another agency about this idea I got as a blogger but sadly they didn’t get what I meant and interpreted it another way which didn’t quite work. Today at Canon’s first blogger event (together with Ogilvy), I’m so happy that they got it!!

For future events organisers, if you’ve got cameras and bloggers, give us a card (SD, memory xD or whichever that fits your product) to use and take home. This is much appreciated than some thumbdrive or even a DVD!

Thanks Canon for the thought and looks like a great start to more of such events! Congrats to the team!

More on the products later… got few more in the list that’s loooong overdue!

Experience Earth Hour at Tangs with SMB|SG

March 24, 2009  |  Communities, Social Media Breakfast  |  Events, SMBSG, social media, Tangs  |  1 Comment


It’s HERE!! After 3 months since the last Social Media Breakfast, we’re back! This time in good hands of Daryl Tay and Dorothy Poon, with support from Tangs.

Happening THIS Saturday at 7PM. YES! 7PM! Not am ok! We’re having super late breakfast this time round. Perhaps it should be Social Media Beer instead! I’m sure Tangs serve Beer, please bring cash as its BYOB night! This is happening at Tangs Island Cafe on the upper most level (can’t remember its 3rd or 4th or 5th??) but ya! Just take the lift from inside the mall and head up to the highest level accessible to public and you’ll find us there!

Beside the usual discussion on social media and networking and good company, we’re putting you into a dark challenge! Between 8.30pm to 9.30pm, Tangs will be participating in Earth Hour! Yes! 60 mins of darkness. Can you keep your cool and enjoy the session in candlelight with the rest of us? Come try it out! It’s going to be quite an experience!

If you’re not going to be there, don’t forget to switch off your lights and if possible all electricity around you too during Earth Hour ok! Help save our planet!

For more details about SMB6, please check out our official blog and facebook event page. Oh! And if you’re twittering, blogging, flickr-ing or watever-online-ing about SMB6, don’t forget to tag it with #smbsg6!

See you on Saturday!!

Psss… we’re also going clubbing and dancing after that! Join us too! Time to let our hair down down down down down…

I’ve a blog. Now what?

March 12, 2009  |  Communities, Social Media  |  blogging, blogout09, Blogs, Communities, Participation, sharing, Slideshare, social media, tdm, Tools  |  2 comments

Here are the updated slides which I shared during Blogout! 2009 last Saturday at 8Q SAM.

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